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Piaget’s ability to produce ultra-slim mechanical movements, and the skills of its master jewellers, gave the company an extraordinary dual status. To master one profession opens up an often-unforeseen breadth of possibilities; to master two, and to make audacity your primary objective, sets off dazzling sparks. Piaget’s fireworks-display of creativity and innovation was celebrated throughout the world, and gave the company a distinctive position in the universe of luxury and precision. In 1964 Piaget created a sensation when it presented the first watches with faces worked in precious stones: lapis-lazuli, turquoise, onyx and tiger’s eye. This was redoubled when the company launched the cuff watch, which became an instant symbol of fine watch-making. In 1976 the Piaget workshop developed the Caliber 7P, the smallest quartz movement of its generation. Creativity and the expression of a unique style became a Piaget signature.
A watch that belonged to Jackie Kennedy, 1965
Floral-motif watch, 1974
The Dali d’Or, created by Piaget in collaboration with Salvador Dali, 1964
Cufflink watch, 1971
Brooch watch, from the 1971 Piaget catalogue
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