You don’t become the reference brand for creativity without a sense of freshness and spontaneity. Piaget has met this challenge by stretching the outer limits of both its natural professions: jewellery and watch-making. To Piaget, audacity means emphasizing its independence, along with a subtle play of extravagance that explores new directions and never ceases to innovate. Creativity has meant re-making the watch as a high-fashion accessory, producing models that capture their era but also travel down through the ages. In 1979 the Piaget workshop launched the Piaget Polo watch, both avant-garde and impervious to passing trends: it became an iconic model, the favorite timepiece of the stars. The Dancer collection, launched in 1986, met with the same success. Women were becoming more liberated, and Piaget offered them dreams: exceptional adornments, dazzling in their beauty. Under the guidance of Yves Piaget since 1980, Piaget continues to grow in originality and skill.
Piaget Polo watch launched in 1979
A Piaget polo tournament
Ursula Andress during a Piaget polo tournament
Yves Piaget
Yves Piaget, Mats Wilander and Marie-France Pisier