World Luxury Awards
Piaget receives a World Luxury Award for its Piaget Polo S “Game Changers” campaign
Luxury Maison recognized for its digital creative starring 8 Game Changers: Malcolm Borwick, Joel Dicker, Hu Ge, David Goffin, Mohammed Sultan Al Habtoor, Michael B. Jordan, Miyavi and Jean-François Piege.
The digital campaign that launched Piaget’s new Polo S watch has been recognized at the World Luxury Awards in Monte Carlo, taking the top award in the Watches & Jewellery Digital Category. “The Game Changers of Piaget” creative features eight exceptional men from different fields, but all united by the same spirit and passion for rewriting the rules in their respective disciplines. Starring the Maison’s eight Game Changers, the films conceived by Geometry Global advertising agency and directed by James Bort showcase the Piaget Polo S, the reimagined iconic Piaget Polo watch designed in steel for a new generation of game changers.
“With this campaign, our aim was to tell the extraordinary stories of these men in the most compelling and authentic way. Embodying the spirit and ethos of the Piaget Polo S, they make a lasting impact on the world around them,” explains Chabi Nouri, Piaget’s managing director. “We are delighted that this work has been recognized by the luxury industry, and above all, we are thrilled that the content has resonated in such a meaningful way with our audience.”
The World Luxury Award is the only global creative award focused entirely on work done for premium brands. It honors companies and individuals who demonstrate creative excellence in luxury communications, recognizing outstanding work in the fields of advertising, design and multimedia.
View the films
Production Name: PIAGET POLO S
Advertising Agency: GEOMETRY GLOBAL PARIS
Creative Director: JEAN-MARC LAFORGE
Client Supervisor: RAQUEL GUEZ
Production: FULLDAWA FILMS/STORY
Producer: BORIS MENDZA
Director: JAMES BORT
Five Watches, One Philosophy
The collection is composed of the automatic Piaget Polo S watch, equipped with the 1110P movement, and the Piaget Polo S Chronograph watch, equipped with the 1160P movement. Both of these movements have been developed specially for the Piaget Polo S. The automatic Piaget Polo S watch is available with a blue, silvered or slate-gray dial, while the Piaget Polo S Chronograph watch is available with a silvered or blue dial.