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Kong Hyo-Jin shines as Piaget's brand ambassador and perfectly embodies the spirit of our luxury watches and jewellery.

Kong Hyo-Jin shining with a rose gold necklace and diamond watch


Elegant, stylish, audacious, independent and confident, Kong Hyo-Jin perfectly embodies the spirit of today’s Piaget woman. Watch the brand film to see the different moments of her daily life as a typical Piaget woman.


What attracted you to work with Piaget? 

The dedication and craftsmanship that Piaget puts into creating its products is something that I really admire. The history and stories I hear about each creation are beautiful and amazing. The jewellery and watches are all so stylish and easy to wear regardless of the occasion. I am so honored to be Piaget’s brand ambassador and I looking forward to learning more about this fabulous brand. 

Why do you see yourself as a Piaget woman?

A Piaget woman has many characteristics –independent and confident, a person who shares joy with others, a person who continues to improve herself, a person who is humbled by her own success, a person who gives back. I see myself as being all that.

What is the first word/phrase that comes into your mind for each of the following color?

Red – a powerful woman

Blue – equality

Green – intelligence

Gold – leisurely style

Turquoise – free spirits enjoying global travels

Black – eternal chic

White – leadership with integrity

Kong Hyo-Jin wearing piaget rose gold diamond earrings
Kong Hyo-Jin having a talk while wearing piaget sunlight jewellery