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    Piaget Swiss manufacture

    HISTORY

    1874

    La Côte-aux-Fées is a small village in the Swiss Jura mountains located at over 1000 meters altitude. Winters, often harsh in the region, increase the isolation of this hamlet. This is where Georges-Édouard Piaget began laying the groundwork for what would later become an inimitable signature of fine watchmaking and jewelry.

    THE PIAGET DYNASTY

    In 1874, at the age of nineteen, Georges-Édouard Piaget set up his first workshop on the family farm where he devoted himself to the manufacture of components and high precision movements. His motto “Always do better than necessary” reflected both his ambition and an ideal of self-surpassing that would continue to permeate the company and contribute to its success. Its reputation began to radiate well beyond the pastures of La Côte-aux-Fées. Soon Piaget would be supplying components and movements to the most prestigious watch brands in Switzerland.

    Georges-Edouard Piaget watch

    A PASSION FOR WATCHMAKING

    A watch created by Georges-Edouard as a present for his wife Emma.

    Piaget watchmaker box

    "ALWAYS DO BETTER THAN NECESSARY"

    Piaget still lives by the motto of Georges-Édouard Piaget.

    Piaget Swiss watchmakers

    THE FAMILY SPIRIT

    In 1910, the majority of people working at the manufacture carry the name Piaget.

    THE TRANSITION

    In the twenties, it was under the leadership of Timothée Piaget, Georges-Édouard's son, that the company transformed from being a manufacturer of movements to become a creator of luxury pocket watches and wristwatches. This development would continue and even accelerate under the guidance of the third Piaget generation of Gérald and Valentin. In 1943, Piaget became a registered trademark. Two years later, a large new manufacturing facility was inaugurated in La Côte-aux-Fées to ensure the Maison’s growing activity.

    Piaget luxury watches advertising

    THE MAISON GROWS

    Renowned for its movements, and then for its watches.

    Gérald Piaget

    CONQUERING THE WORLD

    Gérald Piaget, who with his brother Valentin helped take the Maison global.

    Valentin Piaget

    THE NEW VISION OF WATCHMAKING

    Valentin Piaget, who brought an audacity to the Maison.

    Piaget La Côte-aux-Fées watch manufacture

    PRECIOUS CRAFTMANSHIP

    Piaget creates its reputation in La Côte-aux-Fées.

    THE REVOLUTION OF ULTRA-THIN

    Going further than his predecessors in the field of ultra-thin, Valentin Piaget would make it a real signature of the brand. In 1957, the mechanical hand-wound 9P caliber created a sensation at the Basel Fair. In 1960, an ingenious micro-rotor concept enabled Piaget to launch the thinnest automatic movement in the world, the 12P. These movements allowed Piaget to establish itself as the brand of reference for elegant men’s watches.

    ultra-thin 9P Piaget watch movement

    THE 9P CALIBER

    The hand-wound ultra-thin 9P movement measures just 2 mm thick.

    ultra-thin 12P Piaget watch movement

    THE 12P CALIBER

    The automatic ultra-thin 12P movement measures just 2.3 mm thick.

    elegant watches

    ULTIMATE ELEGANCE

    The epitome of understated elegance.

    A DEDICATION TO HIGH JEWELRY

    The first "Salon Piaget", launched in Geneva in 1959, was conceived of as a welcoming place where Piaget could share the creativity of its designers and the savoir-faire of its artisans. Here Piaget's first jewelry creations made their appearance alongside its most refined timepieces. It was also in Geneva that Piaget set up its own ateliers specializing in goldsmithing and gem-setting, thereby allowing it to master the entirety of its production. 

    Piaget watch and jewelry advertising

    THE PIAGET SALON IN GENEVA

    Its first boutique in 1959 displayed its finest creations in jewelry and watchmaking.

    diamond paved high jewelry watch

    THE MAGIC OF HIGH JEWELRY

    The fully paved watch becomes an icon of the Maison.

    THE AUDACITY OF STYLE

    “Do what has never been done before” was Valentin Piaget’s directive to the Maison’s designers. The brand caused a sensation in 1963 by launching the first watches featuring dials made of ornamental stone. With cuff watches and pendant watches from the “21st Century Collection”, it would go even further. Over the years, Piaget has charmed many stylish personalities of great allure, including Jackie Kennedy, Elizabeth Taylor and Sophia Loren. Piaget creations have reached a level of inventiveness and execution that has become art. So, it was only natural that Piaget would form fruitful relationships with artists, beginning in 1967 with Salvador Dalí.

    Piaget hard stones watches

    TIME FOR COLOR

    Over 30 types of ornamental stones embellish its creations.

    jackie kennedy Piaget watch

    THE CHOICE OF THE STYLE ICONS

    The watch of Jackie Kennedy, an icon of style.

    luxury designer cuff watch

    DARING CREATIVITY

    1969 is remembered for Piaget's "21st Century Collection"

    Salvador Dali Piaget limited edition watch

    PIAGET AND DALI

    In 1967, Piaget acquired the right to use them for a limited edition collection.

    PIAGET SOCIETY

    The brand would soon be in total symbiosis with the “beautiful people” who made things happen. Piaget events became the place to be. It was a time of relaxed elegance. Piaget would capture this trend and express it in pure gold. The Piaget Polo watch was born in 1979, and in its wake the brand became associated with the sport of kings. Representing the fourth generation, Yves G. Piaget conducted this global ballet while further enriching image of the Maison.

    Piaget Polo gold watch

    THE PIAGET POLO WATCH

    The pinnacle of casual chic that marked a whole generation.

    Piaget polo matches

    LIFE WITH STYLE

    The effervescent atmosphere of polo matches that Piaget supports.

    Piaget Andy Warhol watch

    WHEN PIAGET MET WARHOL

    Expressing the extravagant style of the Maison and artist.

    A VIBRANT ERA

    As the twentieth century reached its completion, Piaget's spirit of freedom found a new form in the wholly original Possession, the playful and addictive jewelry collection launched in 1990. In 1998, as an expression of ultimate elegance and discretion, its ultra-thin watch adopted the name of Altiplano. Since then, it has continued to fascinate with high jewelry creations deserving of all superlatives. This freedom that Piaget expresses results from a complete mastery of savoir-faire both in its historic home of Côte-aux-Fées and its new Geneva ateliers of Plan-les-Ouates, opened in 2001.

    Piaget Possession turning rings

    A PLAYFUL ICON

    Bringing a playful movement to jewelry with Possession.

    Altiplano landscape

    AN INSPIRING LANDSCAPE

    Altiplano, the name of a high plateau and a truly exceptional watch.

    Piaget Rose jewelry

    FOR THE LOVE OF ROSE

    The rose named after Yves Piaget, that inspired a high jewelry creation.

    Piaget high jewelry

    BRILLANCE IN HIGH JEWELRY

    By truly exceptional craftsmen, truly exceptional creations.