Piaget Infinitely Personal

Bespoke finishes and unique features are often considered key to luxury, a fact that Piaget recognised more than 50 years ago when it introduced its innovative 'Style Selector' at its New York boutique in order to offer customers the opportunity to choose the shape of their watch case, the type of dial and bracelet and the extent of the gem setting. It was such a success that it was rolled out to boutiques worldwide. The Piaget “Style Selector” now provides the inspiration for a brand-new personalization programme: The Piaget Infinitely Personal concept.

The Altiplano Ultimate Concept is extensively customizable to the requirements of individual owners. They may specify the color of the bridge, dial, hands and screws but also the main plate and select straps that match or contrast - a range of options that will allow the Altiplano Ultimate Concept to be created in more than 195,000 permutations, thus ensuring that few will be alike and most will be truly unique.