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Piaget jewellery watches

PLAY OF SHAPES

Driven by innovation, extravagance and the unrivalled mastery of the House of Gold, Piaget plays of shapes with audacity and free-spirit since the 1960s. The pure expression of Piaget’s family mindset to “Do what has never been done before”.
Back to 1969, Piaget unveiled its flamboyant 21st Century collection and rocked the world with avant-garde jewels that happened to tell the time. A new way of wearing time - deep openwork cuffs, long swinging sautoirs… “A Piaget watch is first and foremost a piece of jewellery” said Yves Piaget.
Piaget high jewellery long necklace
Piaget gold long necklace
"One of the defining features of the collection was the unexpected variety of shapes of case and dial: ovals instead of round, horizontal and vertical or positioned at unexpected angles, rectangles of startling proportions, and most arresting of all, the trapeze-shaped watches. "
Since then, Piaget has continued to play its provocative play of shapes, respectful of the great heritage of Swiss watchmaking, yet always extravagant. Through the 1970s, new and precious jewellery watches could be square, octagonal, hexagonal, even trapeze, blending and re-shaping classic geometric forms.
Piaget high jewellery gold watches
Piaget cuff watch and Andy Warhol watch
In 1972, the gold watch originally called “15102”, favoured by Andy Warhol and later named for him, the Andy Warhol watch, took the form of a powerful distinctive cushion shape.
"In 1973, Piaget launched the gold jewellery watch that would inspire the Limelight Gala. It brought sophistication and fluidity to the traditional round case; the lugs broke out of the circle and flowed onto the bracelet, creating lines of light and life. "
Piaget high jewellery diamond oval watches
Piaget gold trapeze-shaped watches
The new Sixtie watch reinvents the trapeze shape that plays such a vital role in Piaget’s story of artistry and audacity, recalling the 1969 Swinging Sautoirs of the 21st Century collection.
The Piaget Polo embodies the daring spirit of Piaget and captures the essence of the Piaget lifestyle. With its unique combination of shapes - a cushion-shape dial in a round case- Piaget offers a remarkable alternative for those seeking distinction.

Our creations

Piaget gold women's watch
Sixtie
Piaget Andy Warhol watch
Piaget Andy Warhol Watch

Play of shapes: a free vision of form

Since its beginnings, Piaget has embraced an artistic approach to time and fine Swiss watches. The Maisons’s creations fully embody this philosophy, where every curve, angle, and surface become a canvas for expression. More than a design: an attitude. A bright, free spirit driven by innovation, boldness, and unmatched mastery of materials in its watches and jewellery collections.

Gold, shape, movement

Gold watches and jewellery pay tribute to the unique dialogue between form and material. Here, gold bends to creative impulses. Carefully crafted and hand-polished, it comes alive. It twists, soars, unfolds. It captures light, embraces the wrist, and enhances the skin.

Piaget watches and fine jewellery merge into one refined, free-spirited vision of style.

A defining decade: the 1960s

It was in the 1960s that Piaget truly made its mark. Motivated by the desire to “always do better than necessary,” the Maison unveiled extraordinary creations, establishing its reputation for innovative design and artistic watches. In 1969, the legendary 21st Century collection opened a new chapter: colorful, sculptural, avant-garde pieces blurring the lines between watches and fine jewellery. Openwork gold cuffs, sculptural long necklaces, dials set with precious stones - colour and form took center stage.

The watch became jewellery; the jewellery elevated time itself.

The boldness of shapes

Triangles, ovals, rectangles with unexpected proportions, vertical or diagonal lines... Piaget dares. Among these forms, the trapeze shape stands out as an emblem. It breaks conventions, sketches a style, asserts a vision. The trapeze-shaped watch becomes a sculpture.

In the 1970s, the Maison pushed boundaries further with octagonal and hexagonal shapes. Every creation plays with balance. Every line tells a story of freedom.

Icons and milestones

Icons and milestones

1972 marked the arrival of a distinctive piece: the 15102 cushion-shaped watch. This iconic timepiece captivated Andy Warhol and became an icon, and soon bore his name.

In 1973, another creation emerged - a precursor to the future Limelight Gala gold watch. Its lugs gracefully extend beyond the dial in a fluid movement that unites case and bracelet.

These creations stand at the forefront of high jewellery, celebrating both technical mastery and aesthetic daring.

A Swiss tradition reinvented

Through Play of Shapes, Piaget reaffirms its pioneering spirit. Its trapeze-shaped watches and cushion-shaped watches defy convention. Its gold jewellery moves beyond simplicity to reveal richness. Form becomes message. Gesture, signature.

The Maison continues to rewrite the rules of fine jewellery, loyal to its dual commitment: honoring Swiss watchmaking heritage and absolute creative freedom.

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